A new shopping experience for Spark's app users
App Design | UX & UI | UX Research
I helped build a new shopping experience for Spark's 60,000+ monthly app users. I undertook end-to-end UX/UI design, from research and product strategy, to final UI and ongoing experience optimisation.
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The discovery phase combined generative and evaluative customer research with market analysis and internal interviews to determine key preferences, opportunities & expectations.
Using data points collected through our research and customer journey mapping, we found several themes highlighting key areas of opportunity for the app shop.
The result was a list of potential features, which were prioritised and thematically grouped into four experience pillars. These formed our North Star vision and outlined the product delivery roadmap.
Next I defined how the shop IA would integrate into the existing app interface and navigation structure. I fleshed out key user flows through sketching, prototyping, wireframing and customer testing.
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The final UI layered existing design system components with new elements bespoke to the shop. I worked closely with our developers to ensure all designs were delivered smoothly.
The shop was a great addition to the app and a successful new revenue stream for Spark, receiving positive feedback from users and stakeholders. To measure ongoing success we implemented continuous testing and data tracking.
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Thank you!
